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Friday, October 22, 2010 @ 12:26 PM
Meeting Minutes #3
General Meeting, No. 3, 22nd October - 1:34pm to 3:44pm
People present: Cerlyn, Delia, Shahidah
Ashlyn, Lengfei, Makiyo, Vencia, Lijuan, Katherine,
Siuyun, Justin, Alicia, Nathan, Ee Hwan, Shihui,
Sherying, Cheryl
Confirmation of Team
Branding: Lengfei, Chunyong, Gareth, Ee hwan, Shihui
Marketing: Ashlyn, Lijuan, Alicia, Chessa, Yi Ling, Nathan
Communications: Vencia, Eugene, Samantha
Editorial: Suzanna, Evelyn, Nina, Marilyn, Michelle, Jane, Ariel
Events: Natt, Shina, Xiner, Siuyun, Katherine, Melanie
Creative: Makiyo, (Illustrators) Chunyong, Gareth
(Designers) Charmaine, Nicole
(Photographers/Videographers/DI) Justin, Chessa, Ben, Wingtong
(Interactive) Nina, Fion, Kamelia, Caiyi
(Copywriter) Nicolette
Discussion of Concepts
- "Marriage into Society" An idea suggested by Shihui
- "Specially catered for you" / "Ideal person to consider" can fall under the idea of the previous 4th idea "Market place" with the same meaning - The idea of shopping for the right designer
- New idea "Enlightenment" - Dressed up as greeks, godness. Meaning after our 3 years in school, we are reborned as a new birth
i. Cannot be too regilious, Can mean a sense of liberation after our 3 years of school
ii. Start of our journey / and provide a rather humble feel than something too godly
- An award show, Miss _____. However, it is rather similar to the previous batch
- Have to think of the brand DNA first before coming with the concepts
- Rugged - for BIRTH 2011
- Another idea, "An alternative grad show" - to show that we have matured
Taglines/Ideas/Brand Attributes
- Most schools are heading towards the sophiscated feel. (Ashlyn)
- Minimalism, Quirky can be the main attributes (Gareth)
- "The Anticipated/Awaited Gradshow" (Shahidah)
- "BIRTH 11 We've arrived" (Shahidah)
- " Birth defect" (Gareth)
- "Every designer's birthday" (Shihui)
- "Chance" (Lijuan) - Taking a chance/opportunity
- "Twins" (Senior suggested, mentioned by Gareth) because of the number 20"11" - Double happiness/joy
i. Everyone is similar but different.
ii. Everyone's working under the same category but our styles are different in our own way.
TWINS - Double / Double happiness
- 2 people of different styles walk on the same runway
- Can tie in together with the celebratory idea
- May be a little confusing when joining the Underground/underrated idea together.
- 1+1, to do 2 different styles/work at 1 time, which means having a designer showing 2 different sides of himself/herself
- The concept of having "The most number of Twins"?
- 1+1, can also tie together with the logo
Concept: Give birth to the designer-side in you
i. Collage, Mosaic, Colourful
ii. Party, celebration
BIRTH Defect
- Superhero powers is the defect
- The theme: Heros
i. Choose our defects and it will eventually "nature or nurture" us in becoming designers.
ii. Showing the essence of the idea "Superhero"
**Branding and Creative are to update the blog by Sunday night, showing the Logo and Moodboard WIP. Thank you : )
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Friday, October 22, 2010 @ 12:26 PM
Meeting Minutes #3
General Meeting, No. 3, 22nd October - 1:34pm to 3:44pm
People present: Cerlyn, Delia, Shahidah
Ashlyn, Lengfei, Makiyo, Vencia, Lijuan, Katherine,
Siuyun, Justin, Alicia, Nathan, Ee Hwan, Shihui,
Sherying, Cheryl
Confirmation of Team
Branding: Lengfei, Chunyong, Gareth, Ee hwan, Shihui
Marketing: Ashlyn, Lijuan, Alicia, Chessa, Yi Ling, Nathan
Communications: Vencia, Eugene, Samantha
Editorial: Suzanna, Evelyn, Nina, Marilyn, Michelle, Jane, Ariel
Events: Natt, Shina, Xiner, Siuyun, Katherine, Melanie
Creative: Makiyo, (Illustrators) Chunyong, Gareth
(Designers) Charmaine, Nicole
(Photographers/Videographers/DI) Justin, Chessa, Ben, Wingtong
(Interactive) Nina, Fion, Kamelia, Caiyi
(Copywriter) Nicolette
Discussion of Concepts
- "Marriage into Society" An idea suggested by Shihui
- "Specially catered for you" / "Ideal person to consider" can fall under the idea of the previous 4th idea "Market place" with the same meaning - The idea of shopping for the right designer
- New idea "Enlightenment" - Dressed up as greeks, godness. Meaning after our 3 years in school, we are reborned as a new birth
i. Cannot be too regilious, Can mean a sense of liberation after our 3 years of school
ii. Start of our journey / and provide a rather humble feel than something too godly
- An award show, Miss _____. However, it is rather similar to the previous batch
- Have to think of the brand DNA first before coming with the concepts
- Rugged - for BIRTH 2011
- Another idea, "An alternative grad show" - to show that we have matured
Taglines/Ideas/Brand Attributes
- Most schools are heading towards the sophiscated feel. (Ashlyn)
- Minimalism, Quirky can be the main attributes (Gareth)
- "The Anticipated/Awaited Gradshow" (Shahidah)
- "BIRTH 11 We've arrived" (Shahidah)
- " Birth defect" (Gareth)
- "Every designer's birthday" (Shihui)
- "Chance" (Lijuan) - Taking a chance/opportunity
- "Twins" (Senior suggested, mentioned by Gareth) because of the number 20"11" - Double happiness/joy
i. Everyone is similar but different.
ii. Everyone's working under the same category but our styles are different in our own way.
TWINS - Double / Double happiness
- 2 people of different styles walk on the same runway
- Can tie in together with the celebratory idea
- May be a little confusing when joining the Underground/underrated idea together.
- 1+1, to do 2 different styles/work at 1 time, which means having a designer showing 2 different sides of himself/herself
- The concept of having "The most number of Twins"?
- 1+1, can also tie together with the logo
Concept: Give birth to the designer-side in you
i. Collage, Mosaic, Colourful
ii. Party, celebration
BIRTH Defect
- Superhero powers is the defect
- The theme: Heros
i. Choose our defects and it will eventually "nature or nurture" us in becoming designers.
ii. Showing the essence of the idea "Superhero"
**Branding and Creative are to update the blog by Sunday night, showing the Logo and Moodboard WIP. Thank you : )
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BIRTH 11 Graduates
Singapore Polytechnic.
Diploma in Creative Media Design.
Fifth batch of graduates.
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