Tuesday, November 30, 2010 @ 6:19 PM
Meeting Minutes #10
Creative Meeting, No. 10, 29th November - 13.00 - 14.30pm (approx)
People present: Makiyo, Leng Fei, Ashlyn, Suzanna, Charmaine, Ben, Gareth, Justin, Ches, Shi hui, Kamelia, KarL, Sher ying, Nathan, Ligeng
Meeting Agenda: Settle on Art Direction for Photoshoot/Publication
Some ideas:
- Normal self + eccentric designer self
- Multiple exposure + overlay
- Mirrors, reflections
- Upside down, right side up
- Siamese twins
- Face painting/body painting
- Outdoor shoot (environment to bring out personality)
- Before -> After
- Adaptation/Evolution: the most adaptive/evolved designer
After taking into consideration the number of people we have to shoot, as well as the complexities of logistics and manpower, we have decided to settle on one simple idea that is versatile enough to cover all the courses we have in design school.
We have decided to push for the idea of multiple exposure and overlay.
Here's an example of how the picture may look like:
By wednesday: creative will have to put together a moodboard to sell the art direction to the other courses.
Sunday, November 28, 2010 @ 10:07 PM
Meeting Minutes #9
General Meeting, No. 9, 29th November - 12.00 - 12.24pm
People present: Mr Azhar, Cerlyn, Delia
Lengfei, Ashlyn, Makiyo, Natt
Vencia, Suzanna, Sher Ying, Cheryl
There will be a meeting with the printing companies on Wednesday.
- Please prepare the samples for the printers.
- Double fold for the cover (To make a bigger book?)
- 3 Quotations from 3 printing companies.
- Set of book, cover, poster and invite (Azhar showed, Seoul Olympia)
- Pages for diploma (Each)
- Specs for all the books
- Materials of the paper
- Other diplomas have to install Indesign before the lesson
(If the program is needed, can seek it from Rahim)
Committees list to be put up on the boards in Hive.
Budget to be used by Event/Creative.
To collect money for BIRTH Every Wednesday, with help of the class treasurers.
Branding has to create a blank template to pass to courses so that they can create their own textures.
By December, the venue has to be confirm.
The course, DID is in charge of the layout for the venue.
In the meanwhile, we have to seek for Sponsers, be it for Photo studio, Make-up Artists, Hair Stylists or even Wardrobe/Apparel stylists.
Teasers must be out by January.
Storyboards by December.
Wednesday, November 24, 2010 @ 8:28 AM
BIRTH 2011 Style Guide
Credits to the Branding team : )
Tuesday, November 23, 2010 @ 7:55 PM
Meeting Minutes #8
General Meeting, No.8, 24th November - 11.00 to 11.20am
People Present: Delia,
Makiyo, Ashyln, Natt, Leng Fei, Suzanna, Sher Ying.
- presented general workflow timeline to the Heads present (see timeline below)
- email other courses to inform/remind them of the blog where the details are updated
CREATIVE
- Photoshoot to be worked out with considerations to Editorial and Marketing, in order to tie-in with book
EDITORIAL
- to work with Creative people to plan lessons and installations for the other courses' Creative department
MARKETING
- to tie-in with DLA to work out the packaging for goodie bag
(above) kindly done by Cerlyn & Delia
Monday, November 22, 2010 @ 11:06 PM
Meeting Minutes #7
General Meeting, No. 7, 22nd November - 1.20pm to 2.27pm
People present: Cerlyn, Delia, Shahidah
Suzanna, Evelyn, Amanina, Sher Ying and Cheryl.
Suggested grad book - B5 sized
Quotations for both printing shops are to be shown.
By the month of December:
Marketing
- Has to confirm the ways to advertise, ideas and teaser
- Timeline has to be planned out (similar to an Integrated campaign)
Creative
- Photoshoot ideas to be thought of so that the Photoshoot can be done on the 3rd Week of Dec
(For the next 3 weeks)
- Layout of the Website has to be thought of.
- Creative team is to work with the Marketing team so that everything will suit the main idea.
Editorial
- Layout of the book has to be confirmed
- Has to decide what has to remain consistent, the design of the guidelines and the layout
- Include a Colourproof to be completed by Mid-Feb
- The Indesign editorial lesson will be held on 17th Dec, Friday from 11am to 3pm.
Communications
- Has to push for the sponsers and suggest other sponsers
- Has to work with Editorial team to contact the Printing shops and get 2-3 shops to compare prices and do out the Quotations
Events
- Has to visit and confirm the venue and check if Red-Dot is suitable if not, suggest and come up with another venue.
- The suggested venue is Red-Dot Museum (which is the backup venue)
- Has to come up with another venue by Next Week
Sunday, November 7, 2010 @ 10:49 PM
Meeting Minutes #6
General meeting, No. 6, 8th November - 1.10pm to 2.10pm
People present: Cerlyn, Delia, Shahidah
Lengfei, Ee Hwan, Chessa, Suzanna, Charmaine,
Chun Yong, Justin, Makiyo, Amanina, Cheryl, Sher Ying
Objective of meeting: To select the final one design. After which the Branding team has to prepare the Brand guide by This Thursday.
Lengfei presents the moodboards and finalised concepts.
Overall idea is to show that the pattern of BIRTH will change.
What the group has to choose is the graphics for the masking of the logo.
Is it possible to create an '11' symbol together 'birth'?
- So that it is recognisable and that people will remember Birth by its year.
The idea behind it:
The graphics behind is ever-changing
so that it isn't just a static image and it can change with different applications/medias.
Use the different shade of colours for each course.
Change the colours but continue with the styles, same style
Opinions - the colourful logo does not have any reasons/rationale behind the colours and pattern
(David's advice) the overlapping is not very obvious because of the patterns;
eg. the logo can be made up of 'glass' so that it can be slowly
filled up, so there can be variations
Tuesday, November 2, 2010 @ 10:25 AM
Meeting minutes #5
General Meeting, No. 5, 1st November - 3:24pm to 4:00pm
People present: Cerlyn, Delia, Shahidah
Makiyo, Lengfei, Chunyong, Nathan,
Ee Hwan, Shihui, Shiya, Evelyn, Sherying, Cheryl
DGDD - Yu Jia, Terence, Melcolm, Daryl
DLA - Mae, Erin, Nasuha, Fikri
DID - Liming, Amin
DXPD - Kiera, Joon Kiat, Jing Yuan
Objective of the meeting: Inform all the Chairpersons and Creative dept. the branding, concepts as well as gather any suggestions or comments for improvements
The meeting started out with the Introduction of the Dcmd team and the Introduction of all the Chairpersons and Creative dept. heads who came down for the meeting.
Makiyo and Lengfei then explained the concepts.
1. Abnormality
- Explains the moodboards, rough ideas of the logos together with the clinical look
2. 1+1
"Alter-ego"
- The idea of having many glass mirrors inclued in the exhibition
- Having the word '双" (shuang, which means double or twins) with a more modernised look
i. Idea suggested by DLA, playing with the shadown so that 2 silhoulettes will be faced to each other
(Refer to the moodboard)
3. Conclusion
The 2nd concept is selected.
4. Mini Meeting
Below are some of the ideas or suggestions given for the look and feel of the 2nd concept among the Dcmd batch.
i. The 'Birth' word can be changed to all outlines instead or into a whole solid word
ii. Should use a splash of colours and change the art direction
iii. Make it clean but still add colours
iv. Contemporary art? The use of neon colours?
v. Sleek with a hint of colours?
vi. Overlapping each other? Fusing with each others?
Monday, November 1, 2010 @ 11:55 PM
- Makiyo