Sunday, November 7, 2010 @ 10:49 PM
Meeting Minutes #6
General meeting, No. 6, 8th November - 1.10pm to 2.10pm
People present: Cerlyn, Delia, Shahidah
Lengfei, Ee Hwan, Chessa, Suzanna, Charmaine,
Chun Yong, Justin, Makiyo, Amanina, Cheryl, Sher Ying
Objective of meeting: To select the final one design. After which the Branding team has to prepare the Brand guide by This Thursday.
Lengfei presents the moodboards and finalised concepts.
Overall idea is to show that the pattern of BIRTH will change.
What the group has to choose is the graphics for the masking of the logo.
Is it possible to create an '11' symbol together 'birth'?
- So that it is recognisable and that people will remember Birth by its year.
The idea behind it:
The graphics behind is ever-changing
so that it isn't just a static image and it can change with different applications/medias.
Use the different shade of colours for each course.
Change the colours but continue with the styles, same style
Opinions - the colourful logo does not have any reasons/rationale behind the colours and pattern
(David's advice) the overlapping is not very obvious because of the patterns;
eg. the logo can be made up of 'glass' so that it can be slowly
filled up, so there can be variations