Monday, December 20, 2010 @ 5:31 AM
Meeting Minutes #11
General Meeting No. #11, 17th December - 11:48am - 1:32pm
People Present: Delia, Ashlyn, Lengfei, Nathan, Vencia, Charmaine, Sherying, Cheryl
1 You won't stop at One.
(You can't help but notice us.)
- Related to the idea of sale, gossip.
i. For example, Tag the sale items and paste stickers of 'Birth 2011, Coming soon'
(Maybe can get sponsership from 3M post-it notes)
- Using the handles of the escalator and place photos (taken from the top view) as though the people are holding on the designers.
i. Other idea: The people will be standing up on the escalator handle and once it goes in, the person will be folded in.
- Models wearing nice clothes, walking around with words on their clothes saying 'Birth 2011, Coming soon'
Other ideas:
- Dress up (Something like dress-up dolls)
- Insipiring videos to be posted up (To follow with the Viral Advertising)
- Food? - Our faces printed on plates / - Plate shaped namecards or flyers
2 We are so excited to show you our designer self!
(We can't wait to bring you to our gradshow.)
- Flasher idea
i. People walking around in trenchcoats, randomly flashing, showing the words 'Birth 2011, Coming soon!'
- Send half a book to the CDs (Canadian pizza idea)
i. Containing all our faces on one page
- Telling them to visit our gradshow to collect the other half of the book
ii. Invitaton - A surprise! to the different companies
- Pitch to the school but roughly list out the companies for each courses
(Can gather sponsers for the pizzas and also ask each course which companies they pick)
- Direct Mailer for the CDs
- Can still do a print ad for the public / secondary school students
- Postcards / VIP cards
Other ideas:
- Backpacks with signs that we are promoting ourselves, walking on the streets
- Sponsered tees. Tees with alphabets ' B I R T H 2 0 1 1'
i. Can maybe giveaway something or even have a performance.
Summary
1. Teaser
2. Ambient
3. Guerilla
4. Viral - Updates on the videos - Facebook
5. Other Stuff - Link on SP website or a web banner
1) Direct Mailer for the companies (Invitations)
2) Pizza + Videos
3) Facebook
- DP/Status change
- Promotion video
- Gets FAN
- Updates on the Viral videos
4) Flashing
5) Tagging
- On things/places? (What people like)
6) Performances (+ Maybe giveaways)
7) Poster ads for schools